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Design
Many custom projects begin with sketches, reference imagery, or conversations with a client. This stage helps refine proportions, stone placement, and overall design direction before production begins.

The Designer
Annmarie D’Ercole has spent more than two decades creating jewelry rooted in timeless design, craftsmanship, and effortless wearability. What began as a passion for fine jewelry evolved into a collection known for its understated luxury — pieces designed to feel personal, refined, and meant to be worn every day.
Inspired by natural stones, vintage influences, travel, architecture, and the individuality of the women who wear her designs, Annmarie approaches jewelry with a balance of elegance and ease. Each collection reflects a thoughtful attention to proportion, texture, and timeless style rather than trends.
Natural and lab-grown diamonds, colored gemstones, and one-of-a-kind stones are sourced through a trusted network of longtime suppliers and artisans cultivated over twenty-two years in the industry. From the initial concept to the final finishing details, every piece reflects the quality, authenticity, and craftsmanship that define the Annmarie D’Ercole brand.
Read the full brand story →How a piece comes to life
Every piece begins differently. Some designs start with a sketch, others with a stone, an heirloom, or an idea brought in by a client. Depending on the design, custom pieces may move through several stages of development before the final setting and finishing work is complete.
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Many custom projects begin with sketches, reference imagery, or conversations with a client. This stage helps refine proportions, stone placement, and overall design direction before production begins.
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For select custom pieces, a wax or digital model may be created to visualize the design in three dimensions and finalize important details before casting.
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Depending on the design, pieces may be cast in gold or platinum before undergoing polishing, finishing, stone preparation, and additional detailing.
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Diamonds and gemstones are carefully set and finished by experienced craftsmen using a variety of traditional and modern techniques depending on the piece.
The Materials
Solid 14k gold — yellow, white, or rose — and platinum. Nothing plated. Nothing filled. The metal you can see is the metal all the way through. 18k available on request.
Natural and lab-grown diamonds, responsibly sourced through a trusted network of suppliers and longstanding relationships the studio has cultivated over the past twenty-two years. Emeralds, sapphires, rubies, opals, tourmalines, and one-of-a-kind stones are carefully selected for their beauty, quality, and character, whether personally sourced by the studio or brought in by clients. Every stone is chosen with an uncompromising attention to craftsmanship, integrity, and authenticity.
Every Annmarie D’Ercole piece is carefully finished, inspected, and packaged before it leaves our hands. From the initial design to the final polish, each piece reflects the craftsmanship and attention to detail that has defined the studio for over two decades. We also offer cleaning, refinishing, sizing, and repair services for Annmarie D’Ercole jewelry to help maintain the beauty and longevity of each piece over time.
Custom Commissions
From engagement rings and anniversary pieces to heirloom redesigns and meaningful one-of-a-kind creations, each custom project begins with a personal consultation to explore inspiration, stones, style, and craftsmanship.
Consultations are available in-store, by phone, or virtually for clients outside Southern California. Throughout the process, Annmarie works closely with each client to create a piece that feels thoughtful, timeless, and deeply personal.
Project timelines and pricing vary depending on the design, materials, and complexity of the piece. Detailed pricing and project guidance are provided before work begins.
The Boutique
Located inside Flower Hill Promenade, the Annmarie D’Ercole boutique spans two thoughtfully designed levels featuring fine jewelry, elevated fashion, and personalized styling in an intimate yet expansive showroom setting.
Clients are invited to explore curated collections, discover one-of-a-kind pieces, and experience custom jewelry consultations in a relaxed and welcoming environment.
Walk-ins are welcome. Appointments are recommended for custom consultations.
Del Mar, California · Est. 2003